Work Experience
2017 – Present
Founder, Executive Producer & Content Creator
SOUTHERN HILLS MEDIA
Provides strategic advisory and end-to-end development for communications, marketing programs, and live corporate events for organizations seeking to strengthen audience engagement and executive messaging effectiveness.
- Advises executive clients on communications strategy, audience engagement, messaging, budget, and content distribution.
- Leads cross-functional teams of creative professionals, producers, and technical specialists to deliver multimedia projects from concept through execution.
- Develops and manages integrated production plans spanning scripting, design, video production, and live event execution.
- Produces executive meetings, corporate events, and branded experiences including site selection, messaging design, AV/vendor coordination, and show direction.
- Oversees end-to-end project delivery, ensuring alignment between client objectives, brand voice, and audience experience.
- Contributed to nationally distributed television productions including It’s How You Get There (Discovery Channel) and Tomorrow’s World Today (Emmy® Award-winning, Discovery / Science Channel).
2001 – 2017
Director, Corporate Communications
RYDER SYSTEM, INC.
Served as enterprise communications leader and trusted advisor to senior executives, responsible for developing and executing communications strategies supporting organizational goals, employee engagement, and enterprise transformation across a global transportation and logistics organization.
- Advised CEO, division presidents, and senior executives on strategic communications, messaging, and leadership positioning.
- Led a multidisciplinary creative team responsible for writing, design, video production, photography, and digital content development.
- Designed and executed enterprise-wide communication strategies supporting operations, culture, training, and employee engagement.
- Developed and launched digital communication platforms, expanding organizational reach and improving information flow across business units.
- Directed corporate events, Town Halls, and recognition programs aligned with leadership priorities and organizational culture.
- Coached executives on messaging, presentation delivery, and on-camera communication for internal and external audiences.
- Managed end-to-end content development across print, video, intranet, digital, email, and live event channels.
Education
